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    6 years of radicallybetter women's nutrition

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Vegetarian, non-GMO,and made without 9 major allergens, sugar, and gluten.

Third party testing of every product batch,including testing for heavy metals andother contaminants.

Clean Label Project's Purity Award Winner.

Recommended by 20,000+ health experts

  • Functional MD / OB-GYN

    “Standard prenatals give women the bare minimum when they need nourishment most. Needed goes beyond bare minimums to fight nutritional depletion.”

    Dr. Roxanne Pero

  • Naturopathic Doctor & Fertility Expert

    “Needed adheres to a radically higher standard. They conduct research, use clinical insights, and vet every nutrient form and dose.”

    Dr. Leah Gordon

  • Registered Dietitian

    “Getting everything you need from food alone is nearly impossible. Needed fills the gaps to support healthy outcomes.”

    Stephanie Greunke

    Our Founding Story

    As mothers and trained nutritionists, we were shocked to discover how nutritionally depleted we were—despite doing “everything right.” The research confirmed it: 95% of women, from fertility through perimenopause, are deficient in key nutrients. Most women’s vitamins are built on outdated science, minimal dosing, and research conducted on men’s bodies. So we partnered with leading doctors, dietitians, and women’s health researchers to understand what women actually need. Needed was created to replenish what women are missing—raising the standard for women’s nutrition far beyond bare minimums.

    Our Approach

     

    We spent over 3 years developing our Nutritional System™ and we work every day to perfect it through ongoing clinical insights and research.

    Our approach to product development begins with an exhaustive review of the clinical research. But the research has gaps, so to overcome them we turn to our collective of over 20,000 practitioners – from nutritionists, to dietitians, naturopathic doctors, midwives, and OB-GYNs. 

    These practitioners test women’s nutrient and hormone levels at every stage–fertility, pregnancy, postpartum, and women’s lifelong health. Insights from thousands of women went into determining what nutrient forms and dosing is optimal.

    We set the standard for quality, going above and beyond what’s required for dietary supplements, including third-party testing every product batch.

    We know that no prenatal vitamin, even our most complete Prenatal Multi, can address all of a woman’s nutrient needs. You need more than vitamins and minerals to thrive. That’s why we design our products to work together in a Nutritional System™ tailored to your needs.

    Who Are We?

    We are a complete Nutritional System™ for fertility, pregnancy, postpartum, and women’s health.

    We are Changemakers, and a collective of more than 20,000 practitioners working together to set a radically better standard for women’s health.

    We are Needed Labs–closing the research gap and doing the work to prove that proper nutrition changes outcomes for mothers and babies.

    We are a destination for expert-backed nutrition information, and a resource to get your nutritional questions answered.

    We are committed to delivering a radically better Earth for future generations. We’re a Certified B Corp, Certified Climate Neutral, and a member of 1% for the Planet. 

    We are a women-led team of nutrition nerds committed to championing the role of nutrition for women and their families.

    Above all, we are mothers to 5 young children ourselves.

    We know how much this is needed.

    Julie Sawaya & Ryan Woodbury, cofounders

    What Makes Us Different

    • OptimalNutrients

    • Formulated byExperts

    • Backed byClinical Insights

    • Third PartyTested

    • Backed byClinicalInsights

      Designed to Defeat Depletion

      You and your baby deserve radically better nutrition. Our prenatals are formulated with the nutrients you really need, at clinically studied dosages of key nutrients that make all the difference.

      Radically More Nutrition Than Leading Prenatals

      Leading prenatals are formulated based on RDAs from a 1941 study of men.

      Robust Third Party Testing, including Clean Label Project Certified

      Every batch of our safe, clean ingredients is tested for purity and potency.

      26 Essential Vitamins & Minerals

      95% of women taking standard prenatals are still nutritionally depleted.

      For Fertility, Pregnancy, and Postpartum

      Radically better support for every stage of the Motherspan.

      Clinically Studied Dosages

      Our clinically studied dosages are formulated for your real needs.